57
travel size sunscreen
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.76avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.75–$45.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Market size
Okay$178K$178K/yr · 135K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,486.4avg incumbent reviews — the moat a new listing must climb