70
travel size sunscreen spray
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Price range
Great$4.64–$67.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.41avg listing price — sweet spot $15–$100
Market size
Good$799K$799K/yr · 944K searches
Growth
Good+57.5%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,011.95avg incumbent reviews — the moat a new listing must climb