58
travel size spray deodorant
Launch itA $6.6M/yr market growing +19.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.6M$6.6M/yr · 5.7M searches
Avg price
Great$16.10avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.12–$24.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,515.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand