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travel size self tanner
Worth a lookShows a sweet-spot price point ($23.14 avg), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Avg price
Incredible$23.14avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$9.05–$39.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,219.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$116K$116K/yr · 63K searches
Brand share
Bad92%top-5 brand share — brand-locked demand