65
travel size mousse
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$633K$633K/yr · 632K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$3.84–$28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Avg price
Okay$11.60avg listing price — sweet spot $15–$100
Review moat
Bad5,249.25avg incumbent reviews — the moat a new listing must climb