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travel size mineral sunscreen
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+83.4%90-day search growth — must beat 0% to launch
Market size
Good$299K$299K/yr · 140K searches
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Price range
Okay$7.51–$18.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,944.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand