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travel size makeup brushes
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$1.00–$27.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,051.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 158K searches