52
travel size leave in conditioner
Worth a lookShows low returns (1.0%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 698K searches
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Price range
Good$5.28–$32.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,940.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand