57
travel size hair products
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Price range
Great$4.21–$49.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,831.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 120K searches