72
travel size dry shampoo
Launch itA $1.7M/yr market growing +14.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 1.4M searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$6.72–$33.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,639.6avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand