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travel size dove body wash
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$1.51–$46.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Market size
Good$275K$275K/yr · 297K searches
Avg price
Okay$11.20avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,351.54avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand