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travel size body lotion
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Good$622K$622K/yr · 915K searches
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Bad$7.74avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad21,465.73avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.00–$17.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand