45
travel size body butter
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Price range
Okay$3.62–$21.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.13avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,673.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 108K searches