60
travel mirror
Launch itA $1.8M/yr market growing +21.5% this quarter with returns at 2.9% — clears our launch bar.
Market size
Great$1.8M$1.8M/yr · 2.2M searches
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.09–$32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,988.81avg incumbent reviews — the moat a new listing must climb