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trader joes body butter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$20.10avg listing price — sweet spot $15–$100
Price range
Great$12.07–$40.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,652.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$118K$118K/yr · 122K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.1%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand