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tph by taraji hair products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Price range
Good$8.26–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Market size
Good$280K$280K/yr · 327K searches
Review moat
Okay2,806avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand