34
towel scrunchie
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,964avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Price range
Bad$3.60–$16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 50K searches