39
touch up makeup pen
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great411.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.59avg listing price — sweet spot $15–$100
Price range
Okay$7.06–$22.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$15K$15K/yr · 41K searches
Signals Quality Gap