53
tortoise shell comb
Worth a lookShows low returns (1.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$6.91–$53.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,205.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay$207K$207K/yr · 290K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand