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tone soap
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$27.92avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$226K$226K/yr · 175K searches
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,597.65avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.99–$301.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand