64
tone body wash
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great127.16avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.20avg listing price — sweet spot $15–$100
Price range
Great$9.78–$47.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+78.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good$480K$480K/yr · 365K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand