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tokyo milk perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$46.92avg listing price — sweet spot $15–$100
Review moat
Great394.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$20.60–$125.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 95K searches
Brand share
Bad100%top-5 brand share — brand-locked demand