57
toenail growth
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.51–$36.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$446K$446K/yr · 372K searches
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,375.04avg incumbent reviews — the moat a new listing must climb
Signals Quality Gap