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Launch itA $4.3M/yr market growing +28.3% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$4.3M$4.3M/yr · 4.2M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.65–$36.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,744.09avg incumbent reviews — the moat a new listing must climb