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toddler body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 563K searches
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Price range
Okay$7.99–$20.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad15,704.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand