40
tocobo sunscreen stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good593.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.14avg listing price — sweet spot $15–$100
Market size
Good$371K$371K/yr · 750K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.41–$17.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock