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tlm foundation color changing
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Review moat
Okay3,417.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Price range
Bad$8.28–$16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$68K$68K/yr · 52K searches
Competition
Bad92%top-5 click share — a locked-up shelf