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52

tinted serum

Worth a look

Shows a sweet-spot price point ($31.00 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 76Growth 39Conversion 45Competition 29Returns 90Price range 85Avg price 95Brand share 0Review moat 23Quality gap 72

Avg price

Incredible$31.00

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$10.33–$47.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$880K

$880K/yr · 790K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+10.8%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,417.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Reviews