51
tinted chapstick
Worth a lookShows low returns (0.7%), but a deep review moat (9,189 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$726K$726K/yr · 1.2M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.64–$26.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Review moat
Bad9,188.52avg incumbent reviews — the moat a new listing must climb