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tinted body lotion
Launch itA $2.1M/yr market growing +43.4% this quarter with returns at 0.6% — clears our launch bar.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 853K searches
Growth
Good+43.4%90-day search growth — must beat 0% to launch
Avg price
Good$12.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.48–$19.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,891.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand