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tik tok shop items
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$16.90avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$10.63–$23.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,135.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 277K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand