50
thrive eyeliner
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Market size
Great$976K$976K/yr · 652K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.13–$28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad15,904.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand