54
thickening shampoo
Worth a lookShows low returns (0.4%), but a deep review moat (8,129 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Good$583K$583K/yr · 458K searches
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Price range
Good$4.81–$28.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad8,128.56avg incumbent reviews — the moat a new listing must climb