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thickening pomade
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Price range
Great$11.85–$34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,309.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 39K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-38.2%90-day search growth — must beat 0% to launch