58
thickening pomade for men
Launch itA $1.9M/yr market growing +7.2% this quarter with returns at 0.3% — clears our launch bar.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.14avg listing price — sweet spot $15–$100
Price range
Incredible$23.88–$42.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.9M$1.9M/yr · 360K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,252avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand