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thickening conditioner
Worth a lookShows searches that convert (19.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$31.60avg listing price — sweet spot $15–$100
Price range
Great$9.59–$61.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$876K$876K/yr · 146K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,287.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand