31
theraface mask
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great245.75avg incumbent reviews — the moat a new listing must climb
Market size
Good$522K$522K/yr · 139K searches
Avg price
Okay$299.40avg listing price — sweet spot $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Returns
Bad7.3%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$96.39–$586.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand