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the summer i turned pretty merch
Worth a lookShows a sweet-spot price point ($19.78 avg), but weak search conversion (1.2%) keeps it on the watch list.
Avg price
Great$19.78avg listing price — sweet spot $15–$100
Price range
Great$6.90–$55.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great421.91avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$172K$172K/yr · 724K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale