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the ordinary volufiline
Worth a lookShows low returns (0.4%), but soft demand (-32.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.89avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.72–$29.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$523K$523K/yr · 489K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,066.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.3%90-day search growth — must beat 0% to launch