45
the ordinary toner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 541K searches
Avg price
Good$14.14avg listing price — sweet spot $15–$100
Price range
Good$8.72–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,394.88avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand