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the ordinary sulfur
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Review moat
Okay2,098.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 58K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.50–$14.26cheapest to priciest tracked listing — scored on the share inside $15–$100