51
the ordinary glycolic acid
Worth a lookShows a $5.5M/yr market, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size
Incredible$5.5M$5.5M/yr · 3.1M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.41avg listing price — sweet spot $15–$100
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Price range
Good$8.72–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad28,737avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand