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the ordinary face wash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 427K searches
Avg price
Great$15.84avg listing price — sweet spot $15–$100
Price range
Good$10.14–$20.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,273.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand