61
the doux
Launch itA $1.3M/yr market growing +19.8% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.2M searches
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.21–$39.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,424.93avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand