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thai crystal deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$363K$363K/yr · 214K searches
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Avg price
Okay$10.16avg listing price — sweet spot $15–$100
Review moat
Okay3,279.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$6.26–$15.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand