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texturizing shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Price range
Okay$6.09–$23.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,154.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand