46
temporary purple hair dye
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Okay$147K$147K/yr · 420K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.28–$17.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,172.15avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand