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Worth a lookShows low returns (0.8%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.98–$30.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Review moat
Bad16,490.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 98K searches