53
teal hair dye
Worth a lookShows low returns (0.8%), but a deep review moat (19,373 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$6.12–$27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$117K$117K/yr · 313K searches
Review moat
Bad19,373.33avg incumbent reviews — the moat a new listing must climb