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tea tree soap
Launch itA $881K/yr market growing +0.5% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Great$881K$881K/yr · 565K searches
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Price range
Good$4.52–$36.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,830.48avg incumbent reviews — the moat a new listing must climb